Whatever is rightly done, however humble, is noble. (Quid’s recte factum quamvis humile praeclarum.) —Sir Henry Royce
Sometimes, on the road to where we are going or where we want to be, we have to do things that we’d rather not do. Often when we are just starting out, our first jobs “introduce us to the broom,” as Andrew Carnegie famously put it. There’s nothing shameful about sweeping. It’s just another opportunity to excel—and to learn.
But we are always so busy thinking about the future, we don’t take enough pride in the tasks we are given right now. Too often we phone it in, cash our check, and dream of some higher station in life. Or we think, This is just a job, it isn’t who I am, it doesn’t matter.
This is foolishness.
Everything we do matters—whether it’s making smoothies to save up money or studying for the bar—even after we’ve already achieved the success we sought. Everything is a chance to do and be our best. Only self-absorbed assholes think they are too good for whatever their current station requires.
Wherever we are, whatever we’re doing and wherever we are going, we owe it to ourselves, to our art, to the world to do it well. That’s our primary duty. And our obligation. When action is our priority, vanity falls away.
An artist is given many different canvases and commissions in their lifetime, and what matters is that they treat each one as a priority. Whether it’s the most glamorous or highest paying is irrelevant. Each project matters, and the only degrading part is giving less than one is capable of giving.
We will be and do many things in our lives. Some are prestigious, some are onerous, none are beneath us. To whatever we face, our job is to respond with:
- hard work
- helping others as best we can
We should never have to ask ourselves, But what am I supposed to do now? Because we know the answer: our job.
Duty is beautiful, and inspiring and empowering. Because all we need to do is those three little duties—to try hard, to be honest, and to help others and ourselves. That’s all that’s been asked of us. No more and no less. Sure, the goal is important. But never forget that each individual instance matters, too—each is a snapshot of the whole. The whole isn’t certain, only the instances.How you do anything is how you can do everything. We can always act right.
Most organizations, from tiny to huge, operate from the same perspective. As you add employees, there’s pressure to keep everyone occupied, to be busy. Of course, once you’re busy, there’s a tremendous need to hire even more people, which continues the cycle.When your overhead plummets, the pressure to take on the wrong jobs with the wrong staff disappears. Youʼre free to pick the projects that make you happy.
How many newly-minted college grads take the first job thatʼs “good enough?” A good enough job gets you busy right away, but it also puts you on a path to a lifetime of good enough jobs. Investing (not spending, investing) a month or a year in high-profile internships could change your career forever.Consider the architect who designs just a few major buildings a year. Obviously, he has to dig deep to do work of a high enough quality to earn these commissions. But by not cluttering his life and his reputation with a string of low-budget boring projects, he actually increases his chances of getting great projects in the future.We canʼt have everything. Weʼve tried and it doesnʼt work. What weʼve discovered, though, is that leaving off that last business project not only makes our profits go up, it also can dramatically improve the rest of our life.The opposite of “more” is not “less.” If we care enough, the opposite of more is better.
We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment…Getting your ducks in a row is a fine thing to do. But deciding what you are you going to do with that duck is a far more important issue.
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
Same thing is true for shipping, I think. Everyone is afraid. Where do you put the fear?”
The paradox of our time is that the instincts that kept us safe in the day of the saber tooth tiger and General Motors are precisely the instincts that will turn us into road kill in a faster than fast internet-fueled era.
The resistance is waiting. Fight it. Ship.”
Nothing grows to infinity. Certainly no project or business or idea.
And saying, “as many as possible,” implies a series of trade-offs that you’re probably not actually interested in making.
One of the most important decisions we make is almost always made without thought, without discussion:
“How big do you want this to be?”
It’s a question that always gets in the way of,
“How good do you want this to be?”
To get bigger, the small business that’s based on the insight, energy and passion of a few people might have to dumb down. It has to standardize, itemize and rationalize, so that it can hire people who care a little less, know a little less and work a little less, because, after all, they just work here.
What if getting bigger isn’t the point? What if you merely got better?
Which means that in order to get bigger, the small businessperson sacrifices the very thing that brought in business in the first place.
Acknowledge your special sauce and hire people only when they help you do what you do best and uniquely. Don’t worry about replicating yourself, focus instead on leveraging yourself.
Scaling dehumanizes our efforts and ceases to make the difference that we seek to make in the world. Personalization makes things more human and helps form the trust. And, scaling is a hindrance to that.
“The biggest mistake most marketers make is “Not being human.” The problem is this: we’ve scaled the number of contacts, of patients, of Christmas card recipients, of Twitter followers, of email correspondents, of investors, of backers, of Kickstarter supporters, of readers, of correspondents, of co-workers, of… we’ve scaled it all.
And the one thing we can’t do is scale our ability to take time.
Companies worth billions in transportation without owning a single vehicle, and hospitality juggernauts that own no real estate. These companies thrive because they streamline one-to-one connections between customer and supplier.
Treat different people differently. You decided to get bigger, but you won’t be able to treat everyone the way you used to. That was your decision, and it’s one of the costs of bigger.
Treating different people differently is the only way you’ve got to be able to take your time with the few, because, alas, you can no longer take your time with everyone. And if you can’t live with that, get smaller!”
In a world of zero marginal cost, being trusted is the single most urgent way to build a business. You don’t get trusted if you’re constantly measuring and tweaking and manipulating so that someone will buy from you. most of the time when organizations start to measure stuff, they then seek to industrialize it, to poke it into a piece of software, to hire ever cheaper people to do it.
“I want Barnes and Noble to reorganize the store based on my needs for my visit – that’s what Amazon does.”– Seth Godin
The question we must ask is “If the number is hidden from the universe, would we still want to make it go up?”