Notes from ‘The Long Tail’


Here are some thoughts/ideas from The Long Tail that are worth noting.

I have always wondered why many original ideas in art and music are not appreciated while the ‘old is gold’ is still enjoyed thoroughly. This could be a reason. Amazed at such foresight.
In 1936, Marxist philosopher, Walter Benjamin worried that ‘mechanical reproduction of art changes the reaction of the masses toward art. The reactionary attitude toward a Picasso painting changes into the progressive reaction toward a Chaplin movie. The conventional is uncritically enjoyed, and the truly new is criticized with aversion.’
The three primary drivers of long tail are:
a. Democratizing the tools of production – Example, the personal computer.
b. Cutting the costs of consumption by democratizing distribution – Example, the internet and business aggregators such as Amazon, iTunes, Google, MySpace, etc.
c. Connecting supply and demand – Example filters such as blogs, recommendation engines, etc.
In the world of infinite choice, context – not content – is the king.
For the average blogger or micro-publisher, the Long Tail doesn’t promise riches. If what you’re doing has value, it does guarantee you more attention, reputation, and readership. But converting that non-monetary currency to actual money is up to you. The Long Tail doesn’t cure obscurity, it just diminishes it.
My husband and I had customized our post-wedding party in such a way that it included live music from our friends and us. This was way back in 2011 and little did we know then that we were already walking the abundance lane.
The more choice we have, the more we have to decide what it is we really want. The more we reflect on what we really want, the more involved we get in the creation of goods we buy and use. The more we participate in the creation of products and services, the more choices we end up creating for ourselves.

This rising need for customization requires the consumers to be more self-aware of their needs and wants and eventually this increased self-awareness makes us more philosophical towards life.