The shopping mindset vs. the shipping mindset

An average American suburban household keeps redoing their home decor and ‘looks’ every year. Life hacks is a great way to entertain oneself. It makes us feel that we are productive while it is a just a means to entertain and keep us busy. Standing desks, fancy bookshelves, Fitbit, etc are all life hacks. There’s always one more thing to buy before we get to do our actual work. I call this the shopping mindset.
The question is when we have all the life hacks in place, that is when we have a fancy office table, an ergonomically designed chair from IKEA, and a great 4K monitor as our desktop computer, what are we going to do with it? Are we using the standing desk to create work that matters or simply whiling away our time doing social media grooming? Based on how we spend our time we can easily tell if we are doing something productive or merely keeping ourselves busy. And, life hacks/tips/tactics is a great way to hide from doing work that matters. It’s nothing but, resistance, as mentioned by Steven Pressfield in the War of Art.
The actual work happens when we stop shopping and star shipping things. Until we adopt the shipping mindset of constantly putting our work out in the world, the life hacks are pointless. Obsessing about life hacks is seeking for a guarantee. In reality, there is no guarantee because “the person who invented the ship also, invented the shipwreck.
So, how do we know when to stop shopping and get to shipping? One way to do that would be to constantly ask ourselves, what our work is for. If what we do aligns with what it is for, we can avoid the resistance (in this case, it’s shopping) and get back to shipping.

We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment…Getting your ducks in a row is a fine thing to do. But deciding what you are you going to do with that duck is a far more important issue.

In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.

Same thing is true for shipping, I think. Everyone is afraid. Where do you put the fear?”

The paradox of our time is that the instincts that kept us safe in the day of the saber tooth tiger and General Motors are precisely the instincts that will turn us into road kill in a faster than fast internet-fueled era.

The resistance is waiting. Fight it. Ship.”

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